Van Cleef & Arpels : “Time, Nature, Love” Exhibition in Saudi Arabia

From January 19 till April 14 2023, Van Cleef & Arpels will put on display more than 280 pieces of jewelry pieces, watches and precious items that date back to the company’s establishment in 1906 for the first time in the Middle East. The “Time, Nature and Love” exhibition, supported by the Saudi Ministry of Culture, provides the audience in Saudi Arabia and GCC region with a window into the long history of creativity and craftsmanship of the company and will be held at the National Museum of Saudi Arabia in Riyadh.

“A visit to the exhibition in Riyadh should be an experience which differs from what people would experience or expect in a jewelry boutique or workshop. The important thing for me is not so much to propose a beautiful display of rare jewels, but rather to present these pieces as proper expressions of art and culture, crystallizing the spirit of the times in which they were created; showcasing them in an immersive universe will enrich the way these creations are perceived.”, said Nicolas Bos, President and CEO of Van Cleef & Arpels. 

The exhibition will highlight how the items captured the spirit of the moment they were made in while retaining a timeless appeal.

“The timeless quality of our pieces is linked to the nature of our business: by definition, jewelry uses time-honored precious materials that are not defined by temporal fancy. In addition, the very fact that the Maison has lasted throughout the decades, continuously developing along a seamless and coherent path, is, in itself, a veritable factor of timelessness,” mentioned Bos.