The Story behind

Middle East Jewelry

Zeina Azzam, Founder of Middle East Jewelry, is an enthusiastic Lebanese Jewelry Consultant based in Beirut and Dubai.

Graduated with a Master’s degree in Digital and Luxury Marketing and Certified in Jewelry Design, Goldsmith and Diamond Grading, she started her career in the jewelry business in 2017.

Since starting her jewelry journey in 2017, she started traveling to see incredible jewelry and gemstones, following the countries of origin and visiting stores and designers.

Zeina likes all kinds of jewelry from inexpensive pieces to cutting edge haute couture, high jewelry and masterpieces, and stones from melees to precious stones. Her style in jewelry is classic, and she always chooses timeless pieces yet enjoying edgy pieces and all jewelry styles.

Zeina believes that every person should wear jewelry regardless of size and resulting budget!

“I believe in sustainable and ethical jewelry, considering responsibility and operating in an ecological, social and economic environment. We, as jewelers, must create a positive contribution in the world.”, says Zeina.

Behind the Image

Middle East Jewelry by Zeina Azzam is an online jewelry magazine and social media hub featuring Jewelry Brands, Designers, Styling, Red Carpet Jewels and sharing Jewelry Information and News.

MEJ is about inducing the passion to encourage brand owners and designers to share their knowledge, inspire women and men across the globe, and develop loyal brand ambassadors.

From young designers to new brands, from regional to international brands, MEJ features all kinds and styles of jewelry.

The Brand (MEJ Shop)

Zeina’s passion for colored stones started 5 years ago, when she decided to study gemology and collect beautiful gemstones. She learned about every stone, from diamonds to all colored stones, and is still learning about their attributes.

MEJ is inspired by George Frederick Kunz (1856-1932) who said in his book The Curious Lore of Precious Stones that “The sheen and colouration of precious stones are the same today as they were thousands of years ago and will be for thousands of years to come. In a world of change, this permanence has a charm of its own that was early appreciated.”