In the world of luxury watches, Rolex is arguably one of the most recognizable brands. Established in 1905, Rolex has built a reputation for crafting high-quality, precise, and sophisticated timepieces. Recently, the brand made headlines for something other than its expert craftsmanship, the acquisition of Bucherer, the world’s largest watch retailer.
Bucherer is a well-known Swiss company in the watch industry and has been around since 1888. The family-owned company has been in the watchmaking business for over a hundred years and has established itself as the largest and leading watch retailer in Europe. It is a place where one can find an extensive collection of luxury watches from various brands. Rolex’s acquisition of Bucherer means that the brand will have access to a large customer base, which could result in an increase in sales.
Also, this significant move puts Rolex in a strong position to compete with other large watchmaking companies, providing a unique platform to showcase its products and reach a broader audience. It also brings with it a robust online presence, which would help Rolex in expanding its e-commerce business; and aligns with Rolex’s philosophy of providing its customers with the best experience possible.
In addition, Rolex can ensure that customers will have access to a wide range of watches and exclusive products.
In response to Rolex’s acquisition of retailer Bucherer, shares of Watches of Switzerland (WOSG.L) fell 26% on Friday, hitting their lowest level since December 2020.
Watches of Switzerland that sells Rolex, Piguet, and Cartier watches, stated that Rolex had confirmed that there would be no changes to the company’s systems for allocating or distributing products.
