Chopard is the main sponsor of the Red Sea International Film Festival

In collaboration with Attar United, the Red Sea International Film Festival named Chopard as an official sponsor of its second edition. Chopard, already involved in the field of cinema, is pleased to once again show its devotion to the seventh art by supporting this special occasion, which will take place in Jeddah, Saudi Arabia from December 1 to 10, 2022. As a result of this collaboration, Chopard ambassadors will shine on the festival’s red carpet wearing the Maison’s jewelry creations.

Though, Chopard has a long-standing romance with cinema, driven by the devotion of Caroline Scheufele (Chopard Co-President and Artistic Director). The Maison, often known as the “Red Carpet Jeweller,” has supported the Cannes Film Festival as an official partner for the past 25 years.

And, Chopard participated in different films: Rocketman (Dexter Fletcher, 2019), Aline (Valérie Lemercier, 2020), No Time To Die (Cary Joji Fukunaga, 2020), and Caroline Scheufele has forged enduring relationships with the numerous directors, artists, stylists, actresses, and actors. She also ensures that Chopard’s magnificent Haute Joaillerie enhances the radiance of actresses on the red carpet during the promotion of their films.

In addition, the Trophée Chopard that awarded every year since 2001 to recognize a young actress or actor making their mark on the international scene, likewise has its roots in Chopard’s passion in cinema.

Mohammed al Turki, CEO of the Red Sea International Film Festival, said “We are delighted to welcome Chopard as one of our official sponsors. Chopard has a long history of supporting global cinema and has played a central role in championing emerging film talent. We are thrilled with this partnership that is centred on creativity.”

And Caroline Scheufele commented “Chopard shares a number of key values with the Red Sea International Film Festival, including a strong focus on daring and creativity. We are delighted to be furthering our commitment to the seventh art through this new partnership and I look forward to representing our Maison at this event.”