The story of PÜR Jewelry starts with Lara Varakian, a mother of three, a marketing expert, who speaks 5 languages. Lara has a strong background in advertising and international marketing in the fields of skincare and beauty, working closely with multinational brands such as L’Oréal and Maybelline. She holds a bachelor’s degree in Marketing Communications…
It’s no secret that collaborations are popular these days, and in the world of luxury jewelry and sneakers, few collaborations have been more highly-anticipated than that between Tiffany & Co. and Nike. That’s right—the luxury jewelry brand and the leading sportswear brand are joining forces for a collaboration that is sure to be talked about…
From January 19 till April 14 2023, Van Cleef & Arpels will put on display more than 280 pieces of jewelry pieces, watches and precious items that date back to the company’s establishment in 1906 for the first time in the Middle East. The “Time, Nature and Love” exhibition, supported by the Saudi Ministry of…
Cartier announces The Crown’s actress Vanessa Kirby as its newest ambassador at the brand’s dinner last night in Paris, where she declared: “It is such an honor to become an ambassador and embody the wild feminine spirit behind the iconic scent of La Panthère. To be aligned with a house that has a real appreciation…
In collaboration with Attar United, the Red Sea International Film Festival named Chopard as an official sponsor of its second edition. Chopard, already involved in the field of cinema, is pleased to once again show its devotion to the seventh art by supporting this special occasion, which will take place in Jeddah, Saudi Arabia from…
For the FIFA World Cup Qatar 2022, Hublot is again the official timekeeper, and the brand unveiled the most recent version of its Big Bang e smartwatch. “Hublot represents the Art of Fusion in watchmaking which is connecting the tradition and innovation.” as the brand mentioned on Instagram Big Bang e FIFA World Cup Qatar…
Lupita Nyong’o, the star of Black Panther, has been named as De Beers’ first worldwide ambassador. The new advertising campaign, De Beers: Where It Begins, starring the Academy Award-winning actor, tells the tale of the one and only global luxury brand that begins at the source. The campaign that will go live worldwide on November…
The Story Soha Abou Alwan Hamdan, who at 50 years old and after a long and fruitful career in teaching, realized her ambition with Maison Mirath. Soha is a mother, professional, businesswoman, fashion designer, and activist. She always nurtured a passion for gemstones and fine jewelry in addition to her work. But she abandoned her…
Originally introduced in 1972 and designed by Gerald Genta, the Audemars Piguet Royal Oak stands as the first luxury sports watch to be constructed from stainless steel; the Royal Oak collection has achieved iconic status and is now considered to be Audemars Piguet’s flagship model. The watches have unique aesthetic appeal, thanks to their unmistakable…
The supermodel Bella Hadid is the empowering face of Swarovski Holiday 2022 new campaign. In a series of vibrant portraits, shot by fashion photographers Mert & Marcus under the creative direction of Giovanna Engelbert, Bella embraces the infinite possibilities of joyful glamour and (re)invention through a crystal-powered exploration of self-expression. Along this journey of light,…
