In response to Shakira’s lyrics: “You traded a Rolex for a Casio”, Gérard Pique responded: “This Casio is for life.” and announced a partnership with the brand to sponsor his seven-a-side Kings League.
The former Barcelona soccer player managed to attract this partnership after his ex-wife Shakira slammed him in “BZRP Music Sessions #53”
“Casio has given us watches for life. The Kings League has reached an agreement with Casio”, Piqué commented while handing out watches to his fellow King’s League participants.