Bella Hadid is the new face of Swarovski Holiday 2022 Campaign

The supermodel Bella Hadid is the empowering face of Swarovski Holiday 2022 new campaign. In a series of vibrant portraits, shot by fashion photographers Mert & Marcus under the creative direction of Giovanna Engelbert, Bella embraces the infinite possibilities of joyful glamour and (re)invention through a crystal-powered exploration of self-expression. Along this journey of light, color, and style, Bella embodies the multi-faceted essence of us all.

The advertising campaign celebrates Swarovski’s brand codes of color and the octagon, a reminder to express all aspects of who you are and a symbol for the facets of precisely cut crystal. This campaign poses the question, “Who are you today?” Play now, through creative and lighthearted portrayals of several characters that are complemented with the newest jewelry designs in fresh combinations.

Featured Colors and Collections

Clear White: Glam Bella is the ballroom beauty of a brave new era where glamour is a joyful state of mind. As an evolution of the classic language of clear crystal jewelry, so connected to the idea of old-world glamour, Bella Hadid portrays an assertive and highly confident approach to occasion dressing, embodied by the elegant Harmonia Family’s necklace and choker. With their oversized cushion-cut crystals in suspended settings, the pieces give the illusion of floating stones.

Metallic: Sunshine Bella expresses the joyful glamour at the heart of Swarovski through the slick impact of metallics and pavé stones. The mood embodies the dazzling and alluring mood of holidays bathed in shimmering sunlight with the Dextera Family’s geometric fusion of masculine metal and precision-cut pavé as its focal point. Additionally, Bella Hadid wears light summer layers of Millenia – necklace and bracelet, a Dextera bracelet, and Numina rings.

Yellow: Sporty Bella highlights the energetic and invigorating properties of yellow in an upbeat and affirmative styling proposition centered around the Lucent Family’s full cut crystals which radiate pure sunlight. The bold, joyful pieces celebrate color in its most vibrant form. Additionally, Bella Hadid wears Matrix earring, and Harmonia, Millenia and Ortyx necklaces.

Blue: Bohemian Bella embraces the serene and soothing effects of blue in a chilled-out, insouciant and carefree attitude to styling. Effortlessly stylish, she freely mixes dress codes and adds her own laidback touches of glamour. On Bella Hadid, it’s an approach illustrated in stacks of the agelessly versatile Millenia bracelet worn with a matching necklace, Lucent hoops, and Lucent rings.

Green: Cool Bella epitomizes a casual approach to crystal jewelry in a styling language inspired by the inherently natural and carefree qualities of the color green. Symbolic of growth and process, green embodies the values of a new generational attitude. Paired with a cropped hoodie, Millenia green necklaces and bracelets evoke the impact of layered chains. Here, two Millenia necklaces are joined to create a longer drop chain effect, illustrating the flexibility of the design. They are complemented by Gema earrings, a Lucent bracelet, and Millenia clip earrings.

Pink: Sweet Bella captures the bubbly and girly codes of pink with empowered overtones reflective of the colour’s sweet but potent impact. As a counterpart to her cheeky look, Bella Hadid wears Lucent hoops constructed in bold rings of octagonal crystals – designed as a quintessential element of a modern wardrobe – Lucent ear cuffs, and Millenia and Gema necklaces, and an Orbita stud earring.